Physique Fitness: Brand Identity & Strategy - Print Collateral
In fitness facilities, trainers and coaches often need business cards to hand their clients as a way to keep top of mind, provide contact details, or as appointment reminders.
As part of the refreshed brand identity, I designed a set of business cards for the coaches, trainers, and admin team that would cover all the bases. Instead of just using the logo as the main design on the front, I incorporated the new brand language in bold type as a way to get members familiar with the nomenclature, in addition to presenting a call-to-action.
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