The What: UX Research & Analysis

The 'infinite feedback loop of UX', a reference to the constant and iterative cycle of user feedback (concept and usability testing, interviews, surveys etc.) alongside the data we gather such as analytics, usage stats and the like. Omitting user research at any key stage of the product development cycle is a costly mistake so challenge your assumptions, speak to your users and keep them in the loop. You just never know what the road ahead will lead you to..

Pulling in all the insights from our ~20 client interviews reinforced the design process and further allowed continuation of understanding, empathy and validated requirements. Wear the user's shoes? We practically were the shoes. These sessions were packed with varying levels of qualitative and quantitative insights, allowing us to dig deep into use cases and solutionise at a much more advanced level for important UX breakthroughs.