Abound

Hey all!

Looking back through some old concepts today that we built for Abound during their rebrand. Often, we only showcase final work, but there is so much to be seen about the process as a whole. A lot of concepts never see the light of day, but I feel like after the final version is out in the wild, it's okay to reveal conceptual work that was part of the brand exploration.

At Brass Hands, we present brand stories rather than just pieces of the brand one at a time. Full stories help us visualize where the brand is going as a whole to our clients. How the logo ties into brand textures, how typography and colors express the brand characteristics, how illustration or product mockups elevate the brand experience.

Let's partner up on your branding project! 🚀

Email me at kyle@brasshands.com