Year in Social Workshops
Identity and art direction for Sprout Social's customer marketing campaign, Year in Social. https://sproutsocial.com/year-in-social/workshops/
The campaign serves Sprout customers contextual data about their annual performance, engages with customers at a time when strategies and budgets are fresh, and connects them with resources.
The identity embodies the inspirational, celebratory energy of the year that was (2021) and the year that will be (2022). Bold, lively visuals feel noteworthy and encourage sharing while emphasizing the actionable data that will empower customers to successfully plan and goal set for the year ahead.
2022
action
art direction
bold
brand
branding
build your brand
celebration
colorful
confetti
data
design
graphic design
grow revenue
identity
layout
social media
typography
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Posted on
Jan 5, 2022
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