Layers of Purpose Podcast - Social Media Design

🎙️ PROJECT OVERVIEW

Layers of Purpose is an interview show focused on mindset, lifestyle, and mental health. The show is hosted by Bogdan Albu, an entrepreneur who has a passion for spirituality, self-development, and living a life beyond common beliefs of what we can or cannot do in this world.

⚡ SERVICES

Brand Strategy | Logo Design | Visual Identity

🎯 PROJECT GOALS

Bogdan's goal for the podcast is to reach top 10 in the self-development category worldwide and 1 million followers across social platforms. For the identity, we needed to design a new visual identity system that delivers information in a surprising and unexpected way. Another request was to create a cost-effective collection of distinctive visual content.

See the full case-study

🦄 Communication & Brand Support

The social media strategy was developed with a main goal: to help Bogdan's audience to live a purposeful & spiritual life. With that in mind, we organized the content for each episode into 3 categories: announce, define & teach, and inspire.

We developed a strong and recognizable image but at the same time flexible due to the abstract images that change throughout the content. As part of our brand support service, we help Bogdan to implement all the visuals consistently every week.

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We are Mark Notion

A global branding agency that unlocks possibilities for every business to express itself with its unique character & connect with its people.

Find us at: www.marknotion.com

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