SiteOne – main principles
Some of the basic principles of the new brand for SiteOne
• Combination of symbols next to the letter One
• Using two-tones for Site/sub-brand and One
• Corner alignment and same size for all sub-brands
• Ability to rotate the symbol by 45 degrees to create patterns• Inter open-source font family
• Endless combinations with letter One within the communication
Created with @studionajbrt
Full project: https://www.behance.net/gallery/135396449/SiteOne-visual-identity
––––
2022
Client: SiteOne
Art director: Aleš Najbrt
Designer: Michael Dolejš
Cooperation: Marek Pistora (technical cooperation), Michal Nanoru (text)
Font: Inter
Type: Brand, Product
app
design
developers
identity
illustration
inter
iphone
logo
najbrt
prague
studio
studio najbrt
swiss
system
ui
user interface
web
website
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Posted on
Feb 3, 2022
More by Michael Dolejš View profile
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