Tiempo Argentino Digital NewsRoom Platform Art and Illustrations

T-AR is an open source solution for digital media, which helps manage and retain the relationship with audiences based on their interests and promotes a business model based on collective financing.

We made a work of art and illustrations to modernize the image of the newspaper to reflect its values of collaboration and participation.

The challenge was to maintain a visual language of investigative journalism, while embodying the values of the cooperative and its closeness to its audiences.

We use illustrations as a way to accentuate communication and highlight the most important messages, which appeal to participation, sharing and financial support for the newspaper. With a strong and distinctive typographic style, we design an identity that will last for several years.

If you want to know more about this project visit here: https://www.tiempoar.com.ar/proyecto-colaborativo/