SALA logo | Brand Identity | Negative Space logo
Company's Information
SALA is a company that manufactures Muay Thai Boxing products such as gloves, shorts, headbands etc. As they manufacture these products they want their logo to be printed on their products.
Requirements
The logo must have a masculine look and an elephant icon. They want an elephant icon because it symbolizes Muay Thai.
Process
I played with negative space to match the requirements of the logo. For a masculine look, I used the character's bold weight and also kept the letter in tight shape which really makes my logo strong. It was a hard task to place an elephant on this logo but somehow I managed it.
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