Logo Design for Fly Away Flight Training

Logo Concept for a company that teaches people of all ages to fly airplanes and enables them to receive pilot licenses.

The client envisioned a colorful illustrative design that invokes happiness and comes across as approachable, while clearly communicating what the Brand’s all about.

I decided on an emblem type of logo, as it’s timeless and easily captures Brand values and history, connecting them in an instantly recognizable mark.

The logo depicts the Cessna 172 Skyhawk, the airplane used in the training, high in the sky. The cartoonish sun and clods along with the simple sans serif font are employed to convey youthfulness and playfulness.