Logo Design for Bracht Club

Logo Concept for an inclusive social club based in Milwaukee, hosting events such as cook-outs, block parties and tailgates.

The client envisioned a sharp, yet sophisticated logo that’s simple enough to encompass the different directions the Brand may take in the future and that doesn’t exclude any social groups.

The target audience is mainly local fun-loving blue-collar workers and their families, those that are excluded from prestigious social clubs in which members sip pinot on private yachts.

I decided on a nautical waving flag with skull and bone to reference pirates as a symbol of freedom & rebellion, as well as to leverage the versatility & universal appeal of skulls in pop culture.

To give the logo a classic feel, I went for a black and white color palette that conveys a strong message about the values the brand represents.