PPFA Branding - NGO For Animals - Logo & Branding
Hello Everyone đź‘‹,
This is a recent branding project that I had taken up for People's Project For Animals. As the name suggests, it is a non-profitable organization running across India. It majorly deals with problems such as animal abuse and abandonment. I had never designed a logo for any such organization earlier. Therefore, it was a new experience for me. Looking at the vast and extensive scope of the organization, I decided to take the maximal approach while designing.
Although the first few sketches were rejected by the client, they did stand as a good point of reference for the final logo. The color palette and the rounded typography was designed to give a sense of trust among its audience.
I am Aadarsh Pandey, a graphic designer based in Mumbai, IN. I love motion, branding and strategies. Hit me up if you want to chat!
Thank you!
