Strive for More | Challenge badge
As part of the Strive for More campaign, Strava hosted a group challenge to complete 144,000 hours of movement in honor of the 144 women athletes hitting the start line for Tour de France Femmes avec Zwift. I collaborated with Robyn Do to design and execute this badge that will feature in participating athletes' digital trophy cabinets.
art direction
branding
campaign
campaign art direction
creative direction
design
equity
graphic design
inclusion
typography
womens sports
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Posted on
Jul 29, 2022
More by Zoe Arrieta View profile
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