XSocial - Dashboard

XSocial provides its users with a management tool to manage ad campaigns on various platforms of social media. The project came to us with a lot of UI and UX errors, missing the mark on seamless user flows, a haphazard dashboard, and an unclear brand identity. So, for it all to work exactly like the vision the company heads had in mind, they entrusted us to do a full redesign of their webapp.

We completely redesigned the dashboard with which the users can easily manage their social media campaigns and keep track of all the ads running on different social media platforms. Along with adding task managers and a chat box, we introduced expandable tables so users can see detailed information on anything they particularly want more clarity on. We also introduced a discussion board, a file sharing option, and a manager’s profile.

Though there was an option to switch between light and dark theme in XSocial prior to the redesign, it was close to dysfunctional, containing a horde of UI and UX errors. We introduced a design system, complete with extensive research on what the accent color should be, and decided on blue when we found that it looked near perfect in both the themes. We tied the branding together with Plus Jakarta Sans as the single font that stayed consistent throughout the webapp.