unFur

Every year, one hundred million animals are bred and killed to supply the fur industry. That's why we have launched ‘UNFUR:' A campaign in partnership with International Anti-Fur Coalition (IAFC) and the University of Westminster to raise awareness around the atrocities of the global fur trade.

Visit the project 👉 unfurproject.com

We are very proud to have been awarded two awwwards, the “Site of the day” and “Developer” award, for this passion project.

As part of the campaign, University of Westminster students designed a digital fur fashion collection including five fashion pieces that were digitised as NFTs by Mobiquity and Hexaware.

The fashion collection, announced at MET AMS: Europe's leading Metaverse festival and hosted on the UNFUR campaign website, invites members of the general public to purchase them on a sustainable blockchain with all earnings from the NFTs sale and resale donated to the International Anti-Fur Coalition in its fight against the fur trade.