Empire Coffee Identity

Empire Coffee

Client: Empire Coffee

Year:  2020

Country: Qatar

Empire Coffee is a cafe and roaster that offers specialty coffee and has been serving the Qatari market for four years.

We were asked to redefine the brand’s image and elevate the brand value. 

The journey began by choosing a suitable name that reflects the identity that we want to deliver to their customers, and the search for the roots and beginnings of coffee was the basis of our desire. We were influenced by the “Ottoman Empire” and its relationship with coffee, which inspired us to simplify the name of “Empire.”

Andrew Wahba
Designer of Products & Brands

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