Dead Scholar Society

Logo concept for a social media company helping educate people on the things they never learned in school.

Their target audience is mostly adult men, free thinkers seeking knowledge and wisdom.

The client envisioned a mature logo that gives off a mystical, ancient vibe, similar to that of secret societies while resembling an ivy league school emblem.

I came up with a hand-drawn crest that features a book, a sword, a candle, a crowned skull, and a pyramid. It's accompanied by custom typography mimicking old Latin writings.

The colors I went with are black and gold as the combination conveys quality and authority, along with an element of mystery. 

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