Azevedo Gaudio Logo

Azevedo Gaudio is a law firm, composed by two very kind Associate Lawyers that I had the pleasure to met and work with to achieve this nice result with their Rebranding.

Here you can see some of the initial ideas I've suggested, the final design is kind of a digestive combination of 2 or 3 options from this table.

They are very concerned about the digital use of the logo, that's why many of it are almost in "App Icon" Version.

Initial idea was to remove the & between both names and suggest a new way of connect both initial letters as sort of a monogram.

I've tried this minimal way of suggest balance between both, as they are looking for a more modern look, but conceptually it's still about justice and I think a horizontal bar would do the trick!

Fortunately they loved the idea!

They're also very interested in a color combination that's not so usual in their professional field, because people used to go with too sober color combo and they would like to stand out; that's why we've choosed this purple/blue pallete that I think it's vibrant and also convey kind of a wisdom feeling (specially when used on dark background).

I specially like this restrict version due the gray, which is the middle point between black and white, being the 'balance bar'.

This one is supposed to be the main logo, still not really sure if the bar that follows the text is best in purple or blue, but we've choosed the dominant color thinking of the exceptional case of use the type without the symbol sometimes.

This subtle pattern over the square as background it's my try to suggest some "digital balance" between both squares in different sizes and rectangles, this should be very useful as identity element in future uses of the branding material, so I hope you people like it as well!