Jö dü Går Plant Alchemy

Logo concept for a company that sells tinctures and supplements sourced from medicinal mushrooms and other plant-based extracts.

The client envisioned a feminine, sophisticated design that is mysterious and evokes the notion of ancient wisdom that is brought together in a scientific atmosphere of the modern age.

I came up with a mature, abstract illustration that is somewhat witchy and dark in style. It was inspired by alchemical drawings and accompanied it by an unusual color palette and a bold old-world font.

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