Sparking a brand to life.

Introspective Design is a subculture brand focused on looking inward; breaking social taboos, promoting self-improvement and mental health awareness.

Setting the tone.

The brand mark presents the iconographic form of an introspective eye.

The spirit of the brand was meant to be animated; casting an inward reflection, carouseling through a vibrant and trippy color palette.

An animated logo-system

The culmination of these ideas creates a feeling of nostalgic and creative bizarre; like early MTV meets Willy Wonka's chocolate factory. A living brand icon that can be transformed and transferred to other creative ideas.