Branding a passion-led business

Get Out invites you to explore the beautiful nature of the Stockholm archipelago through guided kayak tours. This nature-conscious brand aims to become the first choice for tailor-made tours, courses, and community meet-ups for kayaking enthusiasts.

We helped them define the brand identity, preparing the brand for its launch. We’ve put together a startup branding kit, that included the logo design and the brand identity guidelines.

The design of this brand is inspired by its ambitious mission of becoming a landmark for adventure seekers, and by the beauty of Scandinavian nature. We used clean soft shapes, a minimal round icon, and a color palette inspired by natural elements like water, rocks, and moss.