Northeastern Huskies | Athletics Mascot Rebrand

In 2018, I was approached by Upstatement with the opportunity to design a new mark for the Northeastern University school mascot, “King Husky.”

Brought on to help with the rebranding of the University's athletic department, my role was in the exploration of a variety of conceptual directions, development, refinement, and delivery of the new King Husky logo set. Big shout out to Mike Swartz for his leadership and creative direction as well as Upstatement as a whole for the opportunity. Links & Credits below.

Upstatement Agency Site

CD_ Mike Swartz

PM_ Tatiana Anaki

Design/Illustration/3D_ Jeremy Nelson

Full Case Study: Northeastern Huskies

Website: Jeremy Nelson Design

JN

Primary 'King Husky' Logo

Secondary 'King Husky' Logo

Combination Lockups / Alternate Logos

Brand Application