Noze Project Web Design
Client
One UI solution for a site that had a lot to show.
Noze is a company developing sensor technology - digital noses that provide insights into air quality.
Therefore, their sensors can be used in areas related to the transportation and storage of food, the presence of toxins, laboratories, and anywhere where it is necessary to determine what exactly is in the air.
Because of the large amount of information essential for users from different industries, the main task of the Broworks team was to create a well-organized space. A site that holds good explanations of the technology, statistics, results, and possibilities offered by Noze products.
Clear & Legible UI
First of all, we made sure that the UI is light and the content is legible. For such high technology, it is necessary to educate users quickly and not lose them, and the best solution for that is using a content mix.
A mixture of abstract shapes, animation, and graphics should create the atmosphere of the Noze brand. With bits of copy, this mix should also provide a painless way for users to scan the site's offer.
For Desktop and Mobile
We created a hierarchy of explanations and descriptions so that users can choose how much they want to read and dive into a specific section. They should absorb the entire content step by step on both desktop and mobile screen. All that without feeling overwhelmed and confused.
For that scientific look
For colors, we used the Noze brand palette. A clean background with a light green color for accents gave a kind of scientific look.
Many round and fluid shapes are there to give the sense of tranquillity and safety promoted by Noze. And brand's bold messages took the most prominent places in the UI as guides.
Being a group of innovators, Noze wanted a modern and professional website. So, we ensured that under the smart design there is also a stable site structure.
This is yet another UI solution where we wanted to show that site speed, functionality, and aesthetics are well-crafted parts that should ultimately provide the most important thing - an enjoyable and meaningful experience for both users and site owners.
See it all live and kicking here -Â https://www.noze.ca
Your thoughts?
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