Hey Colorful People! 👋

Really I'm so excited to share with you this shot. Pantone officially introduces Color of the Year 2023. PANTONE 18-1750 Viva Magenta. It's a pinkish-red color.

Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.

A nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world. Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

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