Map & Route features for car configurator | Lazarev.

It’s believed that choosing a career and a soulmate are the two most crucial and defining choices in a person’s life. Still, we believe there’s a third checkpoint: a choice of a car.

Bearing that in mind, Lazarev. agency developed an MVP for a car configuration app. The design concept by Lazarev is tailored to a specific driver and covers the entire scope of the driving experience from purchase to driving. At the point of purchase, it allows customizing the car prototype according to the user’s criteria and budget. At later stages, the configurator features functions like driving it in Metaverse or building the route on the map. Let’s focus on the latest.

One of the available applications is setting up various metrics inside the car. For example, the user can control climate parameters and seat heating at the tab conveniently swiped from the right side of the screen. Navigation is one of the possible options as well: we purposefully minimized the map’s outlook as sharp angles and color contrast facilitate the driver’s attention.

This brings us to a color palette choice. While figuring this one out, we relied on human ratio and emotions: ratio spoke in black as a color most convenient for the contrasts. In opposition, emotions spoke in neon green not just as a bright trickster but as the freshness of movement, novelty, and discovery.

We like this quote by E.B. White: “Everything in life is somewhere else, and you get there in a car” 🚗 Great product design, however, is not far but at the tip of your finger - namely, right here: hello@lazarev.agency