Case study research: NFT Marketplace

nft, nftdrop, nftart, nftproject, nftcrypto, ux, ui, sergushkin

Overview

The task was to create a design that would fully satisfy two things: first, it would display the entire list of services provided by the company (promoting the works of artists in its own Community, attracting investors for the development of digital art), and secondly, to create user-friendly and understandable navigation, which will allow users to quickly find the information needed and bring down barriers for non-technical users to interact with blockchain technologies.

Solution

Create a design for the NFT Marketplace that is user-friendly and less intimidating based on UX research.

designsystem, ui, ux, uxresearch, userexperiencedesign

Competitor analysis

For the study, we conducted an online survey using a google form to gain a deeper understanding of the problems NFT users face. We reached out to users in the 18–45 age group. We identified top NFT platforms and analyzed their business strategies to identify strengths and weaknesses and find opportunities and threats. Currently, there are many different trading platforms, each of which has its own characteristics. We identified some competitors and analyzed their business strategies to determine their strengths and weaknesses to find their opportunities and threats. We analyzed large marketplaces OpenSea, Rarible, Superfarm, Zora, and Foundation.

userexperiencedesign, userexperience, ux, ui, uxdesigner

User Personas

The primary target customers of the NFT Marketplace are artists and art galleries who want to enter the NFT space. One of their fundamental pain points is that they are not technologically savvy. Therefore, they do not understand blockchain technology well enough to approach the NFT market. They are curious about NFTs because they see and hear news about their lucrative potential. Ultimately, these art galleries want to utilize NFTs to generate new revenue streams.