Hey fellas, I'm happy to share with you the design of the Home page for the Apres website.

Client

Apres is the operating system for the AI-driven organization. The platform helps both technical and non-technical teams optimize AI models by finding hidden information in data, generating human-readable explanations for model decisions, and providing transparency into AI operations. This goes beyond traditional machine-learning management to create powerful new data, drawing on the expertise of people to drive better decisions. The result is giant leaps in performance.

Challenge

After completing the Apres identity, the company asked me to fully redesign their website from scratch. They wanted to: target the enterprise market, communicate the company’s values, and create an easy to understand story about the product. The biggest challenge was simplifying a complex, technical story to help non-technical users understand the product’s value and create trust in the solution.

Process

Development started from the wireframes where we created the base of how we should tell the story about company and product. Right after that, I began designing the Home page, where we created a concept of dark and bright intro which was supposed to make a first impression on users, and light sections where we described the key values and functions of the product. Using brand new identity to create UI allowed us successfully accomplished all goals of the web design stage, from typography layout to final high fidelity key visuals. As a result we got a professional Home page that engaged people to explore complex AI products with ease.

About me

I’m a user-centric product designer, focused on creating products that users love and brands that imprints in peoples’ hearts. Multidisciplinary approach gives me the complete freedom to create and improve all sides of your company needs.

Feel free to contact me within my mail denisbldrv@gmail.com or here. Follow me on my Instagram and Behance for more works.