Highline Beta Illustrations

Hi friends! Today we’d like to share with you custom 3D illustrations we’ve created for Highline Beta — a hybrid corporate venture studio and VC firm. Without going too far from the current identity, our challenge was to introduce a completely new visual style which would make Highline Beta brand recognizable and memorable.

For the key visuals, we came up with the idea of ‘Building Blocks’ that demonstrate the company’s values — Partnership, Transparency, Ownership, Grit, and Adaptability. We believe that innovation comes in different shapes and sizes, it’s about combining different ideas (that may or may not fit), trying different things, and experimenting in order to create something that hasn’t existed before. We also used infographics metaphors such as pie charts, and histograms, because they would speak directly to corporate clients, as well as communicate the idea of growth. This concept truly brought the nature of their business to life — helping companies innovate.