Cozy Gamer Con - Brand Identity

Cozy Gamer Con is a concept for a gaming convention focused on the 'cozy gaming' lifestyle. 'Cozy Gaming' is typically used to describe games that have a comforting aesthetic and are low stress. Some examples would be: Animal Crossing, Stardew Valley, and Spiritfarer. For this project I wanted to design a cute/fun brand identity. I then took that identity and designed various print/digital applications for a full event-suite of marketing materials.