Bringing Susan Alexandra's Iconic Hair Clips to Life: Our Augmented Reality Instagram Filter Design

In late 2020, we were thrilled to partner with Susan Alexandra to bring her iconic Butterfly Barrettes to life through an Instagram try-on effect. Our team dedicated countless hours to meticulously crafting highly-detailed 3D models of the hair clips, which were seamlessly incorporated into the AR filter.

But we didn't stop there. We wanted to take the filter to the next level by adding customizable makeup options in an array of bold and vibrant hues, allowing users to express their creativity and individuality in a fun and exciting way. To truly elevate the filter, we even included 3D eyelashes, adding an extra touch of glamour and sophistication.

Throughout the collaboration, we were deeply inspired by Susan Alexandra's boundless creativity and fearlessness, perfectly aligned with our own vision and values. Our innovative approach to using the filter as a marketing campaign for her product was one of the first of its kind, and we were proud to lead the way in the emerging technology.

Our partnership with Susan Alexandra and the resulting Instagram try-on effect was a beautiful reflection of our commitment to creating unique and captivating content that resonates with audiences. We are grateful for the opportunity to bring her stunning hair clips to life in a whole new way and look forward to more exciting collaborations in the future.

Check out kristinavilyams.com for more details!

Thank you for watching! 👀

Want to work together? Contact me: kristinavilyams@gmail.com

LINKEDIN: Kristina Vilyams

BEHANCE: Kristina Vilyams

INSTAGRAM: Kristina Vilyams

SUSAN ALEXANDRA WEBSITE: susanalexandra.com

INSTAGRAM: Susan Alexandra

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