DealTap Web Presence Mockups

The DealTap message was positioned as a tool of the future for serious Realtors that needed to get work done in a fast and efficient manner. Our slogan became “The Ultimate Deal-Making Machine” as we want to appeal to our target audience of young Realtors who were looking for differentiation from the traditional market. We wanted to be aggressive, yet approachable - modern, yet comfortable. This was a challenge to convey both from a visual and messaging perspective.

I led creative and design teams to execute a modern, and futuristic web presence that continued where the brand left off.

Again we realized we were only going to appeal to a small subset of Realtors that were young, ambitious and driven to differentiate themselves and provide the best possible experience for their clients.