Madison Square Garden Interactive Touchwall App Design UX/UI

The award-winning MSG "The New Garden" was one of the truly exciting interactive experiences we built to date. The project was built to showcase luxury suites and upcoming renovation of Madison Square Garden.

The ‘New Garden’ included a groundbreaking UX that took buyers forward into the future. The interface allowed users to interact with a live 3D-model of the stadium, take the levels apart, and dig into available suites with various decor options.

We incorporated motion graphics, live capture, 3D models and advanced transitions to allow users to view the stadium and its available luxury suites from multiple vantage points in real-time.

This entire experience was brought to life with live-action composited with sound effects and high fidelity 3D models to really bring the buyer inside the luxury spaces.