Glossier iOS app (case study)

Glossier Mobile App Concept Design: Bringing Beauty to Your Fingertips

Glossier is a beauty and skincare company founded in 2014 by Emily Weiss. The brand is known for its minimalist, no-makeup makeup aesthetic and emphasis on skincare. Glossier's products are designed to enhance natural beauty and promote healthy, glowing skin. The brand has a cult-like following and is popular among millennials and Gen Z consumers, who are drawn to the company's authentic and relatable marketing approach. Glossier has a strong online presence, with its products sold exclusively through its website and social media platforms. The company has expanded its product line to include fragrances, body care, and even a line of supplements. Glossier's commitment to inclusivity and diversity has also been a driving force behind its success, with the brand featuring models of all ages, races, and body types in its advertising campaigns.

As a designer, I have always been fascinated by the Glossier brand, its clean aesthetic, and its commitment to inclusivity. With this in mind, I decided to create a concept design for a Glossier mobile app, showcasing how the brand could expand its reach to an even broader audience. My mockups illustrate how the app would look and function, featuring a sleek, intuitive interface that makes it easy for users to browse products, make purchases, and access exclusive content. The app also includes interactive features such as virtual try-on, allowing users to experiment with different products and looks before committing to a purchase. Overall, my goal was to create a seamless and engaging mobile experience that stays true to the Glossier brand while also pushing its boundaries into new and exciting territory.