360smile Branding Project

360smile is a nonprofit agency in Athens, GA. It focuses on assisting churches with meeting the benevolence needs of local low-income communities, and aims to establish networks between churches to aid in discipleship efforts.

We began with a discovery session, where the client and I met to discuss the "DNA" of 360smile. This meant understanding its goals, its resources, its audience, and any other details that would help us develop a brand that would work best for their mission and objectives. From this, I created 3 different directions in stylescapes, with them ultimately going with my recommendation of the “Professional Partners” style.

Following this, I created several concepts, including this one that deviated a bit from the client’s initial request of including a cross.

Mockups are my favorite way of helping the client see the brand “in action”, and allowing them to envision what they might look and sound like with each identity.

Like I said, they ultimately went a different direction for this project, but I loved this concept too much to let it go.