Lative | Skincare Branding

Lative Brand Identity

Naming / Logo / Visual concept

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I wanted to create a brand with a strong impact, so the name “Lative” was picked for its direct connection to a skincare routine. To have clear, healthy, and shining skin, one should turn skin care into a repetitive and constant action, into a habit. Here comes the slogan “skincare and coasmetics”. The brand is designed for everyone regardless of gender and age, as skincare makes us all more confident. That’s why I chose a minimalistic, clean, simple, yet strong logo and neutral colors that don’t specify a gender.  I also emphasize the brand culture with the natural, pure, and minimalistic packaging design with an interesting embossed pattern. I wanted the brand to be simple, sophisticated, mature, and modern with a bit of luxuriousness. The whole concept of the branding makes you feel strong and confident but at the same time calm and chill.