Creating a commercial illustration for medical advertising

Creating an effective medical commercial illustration is an important step in successfully selling a product. In this case, using the image of Sherlock Holmes may be a good solution.

Task:

Sherlock Holmes is sitting in an armchair with a pipe and reading a newspaper, near a fireplace and a coffee table. Something must be done with the newspaper so that he looks at the inscription about the killer. The idea that the killer was a hard vessel and this information was made available by the newspaper. in the foreground, the dosages of the drug are visible.

Solution:

Initially, it is necessary to determine the target audience for advertising illustrations. When creating an illustration, it is necessary to take into account the color scheme and composition in order to draw attention to the product and convey the desired emotional mood. In addition, it is important to ensure that the image of Sherlock Holmes is legally acceptable and will not infringe copyright.

During the work, several versions of the image were created in different styles. But the work didn't stop at the initial stylized sketch in lithograph style, it's very different from the lighter, more watercolor final version. The final work is closer to the colors of the device and made in the style of a watercolor illustration.

Illustration created on iPad using Adobe Fresco.

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