House Of Tournaments - Uniting Communities through Sports
House Of Tournaments, a leading sports tournament tool based in Canada, embarked on a rebranding journey to enhance their brand identity and reinforce their commitment to organizing local sports events. The primary goal of this rebranding effort was to strike a balance between a serious and professional demeanor while ensuring accessibility and inclusivity for sports enthusiasts beyond just professional athletes. With a focus on creating a memorable and versatile brand identity, House Of Tournaments aimed to establish itself as a market leader in the competitive sports tournament landscape.
The transformation of House Of Tournaments' brand identity began with a meticulous examination of their previous logo, which had become outdated and lacked legibility. The company recognized the importance of a strong visual representation that could adapt to various sizes and formats. As a result, the design team crafted a logotype with an accompanying symbol, combining the familiarity of a shield from the predecessor's logo while infusing it with a fresh and contemporary twist. This new logo not only addresses legibility concerns but also establishes a sense of recognition and memorability among its audience.
House Of Tournaments' rebranding initiative successfully reinforces its position as a leading sports tournament solution provider. By combining a serious demeanor with a commitment to accessibility and inclusivity, the brand establishes itself as a bridge between professional sports and sports enthusiasts.
Like this project? Consider dropping a like/comment ❤️
