Open Arms Logo Redesign

Open Arms provides wraparound perinatal services to low-income families in Puget Sound, WA. They’re an impassioned non-profit intent on providing much-needed support to King County families.

They needed a warm, welcoming, inclusive logo to replace their “1996 word art” logo (their words, but I don’t disagree—see below!). We went through a few rounds before we arrived here, on this organic trio.

The line art keeps things simple and literally connects the family figures in the mark. It’s approachable and warm, just like the organization it represents.