Alya Pharmacy - Brand Identity

Alya Pharmacy | Brand Identity

Lebanon 2021

While many associate pharmacies with the familiar symbols of Aid Cross and medical snakes, we delved deeper into the field to create a unique and captivating identity that defines Alya as exceptional within their market.

Our inspiration stemmed from the profound essence of #medicine—an intricate chemical combination formulated by scientists to save lives. The quintessential symbol that binds all chemical combinations is the hexagon, representing the harmony of medicinal compounds.

In parallel, we found resonance in the symbolic significance of the #floweroflife —an intricate geometric pattern composed of nineteen overlapping circles, embodying perfect symmetry and the interconnectedness of all beings. This ancient symbol, renowned among #architects, #artists, and #philosophers, epitomizes the cycle of creation, with life emanating from a singular source—the circle at the pattern's core. The Flower of Life is a treasure woven into #islamic art and ornamentation, enriching its cultural heritage.

Alya, an Arabic #feminine name, conveys a realm of grandeur and honor, encompassing the sublime, the pinnacle of a mountain, and the vast expanse of the sky. It epitomizes profound strength and compassion, reflecting the essence of supporting and aiding one another—the very essence of preserving life.

For the slogan, "The Formula of Life" emerged as the perfect choice, encapsulating the core idea behind the logo and business. It symbolizes the medicine's profound impact, offering a lifeline to people's well-being.

What do you think? Excited for your feedback in the comments below.