MATCHDAY: Graphic elements
Creating a fantasy world through branding
Matchday is a soccer-themed NFT marketplace where users can view, offer to purchase, and purchase collectible player cards, each with unique attributes. Users can then bundle teams of soccer players to use in games.
On Matchday, visual appeal plays a major role, literally. Thoughtfully designed player images evoke emotions and resonate with users, creating a deep sense of immersion. This emotional engagement leads to increased user satisfaction and involvement.
Not everything is, however, about appealing imagery. Our Branding Team designed custom icons and other graphic assets, aesthetically in tune with the sharp Evogria typeface. The whole set of graphic resources enabled Matchday to set itself apart from competitors by offering a distinct and attractive visual experience.
