Powered by Plaid: GFX

A peek at the approach we took to explain the complexity of how our products are used through “Powered by Plaid”, a customer story video series.

Before Powered by Plaid, we had never delved into how our illustrations would animate in longer videos. We decided on motion that was fluid, elegant, and buoyant. We kept going back and forth on how playful we wanted to it to be but decided to add that spice through textures, patterns, and unexpected compositions. Check out the full videos here.

Director: Ashley Rodholm

Production Studio: @evenodd.studio

Art Direction and Design: Aditi Ahuja, Amy Wong, Liz Reddinger

Customers: Branch, Copilot, Public.com, SoFi, Padsplit