Powered by Plaid: Set Design

As our first-ever customer testimonial series, “Powered by Plaid” set a new brand standard for live action.

From cinematography to wardrobe to set design to meticulously selected props, we happily pored over every detail with our production partner, Even/Odd.

Together, we leaned into the idea of a “deconstructed office” for our sets. This approach brought Plaid’s existing illustration style (with its abstracted shapes, simple geometry, and sense of depth) into the real world. Check out the full videos here.

Director: Ashley Rodholm

Production Studio: @evenodd.studio

Art Direction: Aditi Ahuja, Amy Wong

Customers: Branch, Copilot, Public.com, SoFi, Padsplit