Brand Guideline for an NGO called Femine Power

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Those who provide microcredit to women in the Central African countries of Nicaragua and Costa Rica, and work on the education and health of girls, are expanding their activities in the rest of Central America. "Femine Power" is one of the most powerful organizations in Central America that support women's empowerment and development. Basically they receive funding from Central American diaspora in America, Canada, and the United States and the European Union.

This brand has many big donors, including the famous American lifestyle personality “Alex Costa” and many other high-profile personalities who help the NGO move forward.

I have worked with this company since December 2022. I designed the logo design and branding material of this NGO. Of course, they asked me to work on their website too, but when I called them about my ignorance and incompetence, they hired another web developer from Upwork.

In this logo, I was challenged to incorporate a baby girl and the sun to represent light/energy.

I have depicted a girl and sun in the logo. Since according to color theory, yellow symbolizes the sun, hope, happiness, so I used this color and used blue to express inspiration and freedom.

Clients are happy with my design quality and thinking, and we still talk very nicely at Upwork, and if they ever need any design services, they let me know first.

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Project – Brand Style Guide

Category – NGO

Services – Complete Branding.

Author: Sujon Mia

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