Healthy Rituals | Branding | Proposal 2

Branding exercise for a client that wishes to start up a blog about holistic health and wellbeing. This proposal for the branding (combining visual identity and communication) is meant to reflect the intentions of promoting a healthy lifestyle through sustainable, plant-based diet and fitness plans. To be(come) a true lifestyle brand which gives honest, scientifically-proven, tips and step-by-step plans on multiple topics including nutrition, cosmetics, mindfulness, lifestyle, fitness and/or breakthroughs in medical fields. The hollistic, natural approach is reflected in the natural green colours, while keeping the choice of font humane and warm so it remains approachable fully approachable, even. though the content of the platform might become scientific/informative.