Managing Large Scale Products

Within this section, you will find the meticulous process I employ to uncover the hidden layers of our users' behaviors, needs, and motivations. By engaging with my audience, analyzing data, and challenging assumptions, I craft a clear and actionable understanding of the world in which our products live.

From stakeholder interviews to user surveys, competitive analyses to heuristic evaluations, every aspect of my research is geared towards a singular goal: a profound empathy with the end-users. It's about more than collecting information; it's about forging connections, identifying opportunities, and guiding our path with a user-centered compass.

These insights become my teams North Star, steering design thinking, informing decisions, and igniting creativity. The research and discovery process is more than a phase; it's a philosophy that acknowledges that the best solutions are born from a deep and authentic understanding of the problems we aim to solve.

We store this knowledge in various management systems and detail levels so the the right team can get the right information to keep moving the product forward. This includes software such as Confluence, Jira, Aha!, Salesforce, AEM and others, remaining flexible to find a distribution that may communicate most effectively within each team.