Yamaha Tenere's 40th anniversary!
🏍️🎉 Celebrating Yamaha Ténéré 700's 40th Anniversary!
In celebration of the Ténéré's 40th Anniversary, I wanted to do a quick case study and thus give my take on how their digital roadmap could look like. In the web design study, I reimagined the current website with a focus on enhancing the user experience through animations, visual storytelling, and added a comparison table between the Ténéré 700's 2023 models. I also streamlined the currently cluttered menu bar for a sleeker, more minimalistic UI. Plus, I've given Yamaha's style guide a modern twist with new web fonts (Barlow Condensed & PT Sans) that perfectly complement their logo, especially compared to the current identity's fonts (Ubuntu & Play). To finish things off I've built a quick, dynamic ad for their Instagram, to lead people to the website.
What's your take on this revamp? Let me hear your thoughts! 🚀
Did you know?
The name Ténéré comes from the Tuareg language, meaning "desert" !
#YamahaTénéré40thanniversary #WebDesign #UIUX #visualstorytelling
