The Inner Gamer - Brand Specimen

I’m so stinkin’ excited to share this project with the world. I’ve played games since I was in 4th grade, so when my gem of a friend, Brett, asked me to rebrand The Inner Gamer, it was an obvious yes.

Now that I’m older, I have much less time for games, so I trust The Inner Gamer’s podcast to chart the fog of war and do the research for me, and other’s alike, so I don’t waste time playing games I wont enjoy.  The podcast’s other differentiator is that is for the casual gamer, which meant the visuals needed to be uplifting, friendly, and approachable. Hope you enjoy all the easter eggs of the visual identity system!

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Want to collaborate on a project? julia@thecooperstudio.co

Or check out more work: www.thecooperstudio.co