Logotypes & Monograms
Sometimes, you stumble on the challenge of crafting a visual identity for an organization with a difficult name to design. In this case, the client was actually two sister organizations, joined at the hip.
They had to feel united but also distinct enough for one to understand the different missions they set out to achieve. On top of that, one of them was undergoing a name change, so I had to design with that barrier in mind.
The results were countless versions of "CA" monograms that could be attached to their subsequent organization-specific names.
arts
brand design
branding
california
corporate identity
custom type
letter mark
logo
logomark
logotype
mark
minimal
minimalist
modern logo
monogram
type
visual identity
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Posted on
Sep 20, 2023
More by Jackie Kao View profile
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