SDG – Sustainability by Industry

CHALLENGE

United Nations / KPMG

Co-branded worldwide sustainability series

B2B Industry specific literature series on best practice goals supporting the global concern of sustainability on the global stage.

SOLUTION

The SDG Industry Matrix

A structured series of documents (digital and print) for global digital distribution that showcase major concerns and best solutions. We integrated the pre-existing and instantly recognisable Sustainable Development Goals established by the UN. This document series was extremely well received and was subsequently translated into many languages including Spanish, French, Portuguese & Japanese.

ROLE

Art direction / Branding & VI / Concept / Design & layout / Imagery selection / Finished artwork

The over-arching generic SDG literature used the charcoal while each of the seven industry sectors aligned to a different colour.

The Financial industry matrix shown below was colour-coded cyan.

The Renewables industry matrix uses green.