Tilikum Adventure Gear Logo Design

This concept was created for a Pacific Northwest brand. They wanted their logo to represent their innovative, experienced, and outdoor-loving business. It also needed to be super usable for hang tags, back neck labels and external logos on clothing. 

The Tilikum Crossing Bridge had just opened in Portland as we were working on this logo and we paid a very special tribute to it with the cable-stayed design of the left half of the icon. 

Logo design is my all-time favorite type of work. Check out some of the sketches I did for this project: