Case Study: Adenis - Brand Identity
Case Study: Adenis - Brand Identity
CLIENT
Adenis, France
DELIVERABLES
Brand and Identity Design
Web Design
Internal System Web Design
Business Card Design
White Pages Design
Documents Template Design
Roll Up Banners Design
Ongoing Design Support
TEAM MORE BY US
2017-2019
ABOUT ADENIS
Adenis is an MSP Company who expertise in providing solutions to facilitate and expedite the management of numerous platforms and a coalition of servers while compressing the costs and intricacy of the data center. They enhance the workflow and responsiveness of the office/workspace and productivity of every employee by utilizing system management and virtualization technologies.
They have a vast and diverse range of areas of expertise in management, networks, and virtualization systems. From LAN, VPN, mobility, telework, and telephone service over IP, to Microsoft servers, SAN, clusters, and methodically set up a PCA/PRA. Above all, they are zealous about learning and the advancement of the latest technologies.
Our clients wanted to work with someone who can support them with this wide and collective range of options that they provide and make their life easier. They wanted their brand to be represented in the forms of brand identity, web design, document design, white-papers, design rollup, banners, etc.
BRAND STATEMENT
PRODUCT
Adenis delivers professional technology solutions and mobile services
BENEFIT
Adenis creates a great secure environment for the businesses to grow
CLIENTS
The clients are other businesses and enterprises
DISTRIBUTION
France and Europe
WHY CHOSE ADENIS?
Because Adenis is a reliable and flexible partner who would support your fast-growing business or your enterprise with secure and high-tech solutions.
WHEN?
In times when technology, security, flexibility, and availability are the number one priority for each business.
SIMPLIFIED POSITIONING
Adenis provides technology solutions to professionals, businesses, and enterprises while helping them grow, feel secure, and give them peace of mind and 99% availability.
OUR FINDINGS
Decision-makers are:
Over 80% of male
Technology Directors in big corporations
Have available a huge range of partners to choose from
Prefer to work with one company that is flexible enough to grow and develop new solutions with their speed and according to their needs
Looking for 100% availability of their business online
Interested in the latest technologies
Security is an important issue for them
DESIGN DIRECTIONS
To create a feeling of trust, security, and seriousness, but show innovation at the same time
To focus on the latest trends in design in the technology sector, but be different and innovative
Multi-device friendly design
Simple and intuitive
Modern
User friendly – make it easy to navigate, understand and follow the user journeys
LOGO
Our client needed a logo that would be easy to recognize and remember, fit all of the branches of their businesses, but also would be simple, easy to remember, and recognizable. The findings led us to a custom font we created. It radiates harmony and stability with its rounded shape and clear readability, contributing to building our brand confidence.
COLOR PALETTE
The client needed to be able to customize its logo depending on the area of business they use it. We focussed on creating a palette that fits well together but also shows a clear distinction between the teams in the company.
COLOR PALETTE – TEAMS
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